The Country Club Market : Who They Are!, What They Do
* They Entertain and Socialize
6+ Times Annually Entertain groups of 10 or more
3+ Times a Week Frequent local restaurants
2+ Times Annually Host theme parties (birthdays, holidays, special occasions)

* They Showcase Interior Living Space
87% Purchase accessories, furnishings, floor, wall, & window coverings
84% Install plantscapes, aquariums, home theaters, games rooms
83% Redecorate / Remodel

* They Create Outdoor Living Environments
Utilize Landscape Services
Update & Install Landscapes (i.e. patios, decks, walkways, retaining, driveways, walls)
Improve exterior liveability (with pools, spas, sunrooms, porches, gazebos, awnings,
fencing, entry gates, additions, etc.)

* They Relax and Enjoy
3+ Times a Month Engage in Golf, Tennis Biking
1+ Times a Month Take part in Water Sports, Boating, Jet Skiing, Fishing
2+ Times a Month Exercise, Weight Loss
1+ Times a Month Day Spas, Hair & Nail Salons, Specialized Skincare Regimens,
Massage/Wellness

* They Let Professionals Do It
92% Employ the services of Real Estate Firms, Mortgage Brokers
91% Utilize Financial Planning, Stock Brokers, and CPA / Tax Services

Demographics
Age:
Male 52 Years Old
Female 47 Years Old
Household Size
4.7 Members
Annual Income
$206,000.00
Net Worth
$1.1 Million
Home Market Value
$821.000.00
Occupation
27% Have their own business
68% Senior / Top Level Management